Effective Date: 5/5/24
Last Updated:5/5/24
Diamond Key Investments(“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website (diamondkeyinvestments.co.uk) or use our services.
By using our website, you agree to the terms outlined in this Privacy Policy. If you do not agree, please do not use our website.
1. Information We Collect
We collect information to provide and improve our services, as well as to comply with legal obligations. The data we collect includes:
a. Information You Provide to Us:
•Name
•Email address
•Phone number
•Address
•Payment details (if applicable)
•Information submitted via contact forms, account creation, or subscription services
b. Information Collected Automatically:
•IP address
•Browser type and version
•Operating system
•Referring URLs and exit pages
•Pages viewed, time spent on pages, and other analytical data (via cookies and tracking technologies)
c. Sensitive Information:
We do not collect sensitive personal data (e.g., health) unless explicitly required by law or with your consent.
2. How We Use Your Information
We use your personal data for the following purposes:
•To provide, manage, and improve our services
•To communicate with you, respond to inquiries, and provide support
•To send newsletters, updates, and marketing communications (only with your consent)
•To comply with legal obligations and resolve disputes
•To enhance website performance and user experience through analytics
We process your data based on one or more of the following legal grounds:
1.Your Consent(e.g., for marketing communications).
2.Contractual Obligations(e.g., providing services you requested).
3.Legal Compliance(e.g., record-keeping or financial regulations).
4.Legitimate Interests(e.g., improving our services).
3. How We Share Your Information
We will never sell or rent your personal data. However, we may share your information in the following scenarios:
•With Service Providers:
Trusted third-party providers who help us operate our business, such as website hosting, email delivery, and payment processing.
•Legal Compliance:
If required to comply with laws, regulations, or legal proceedings.
•Business Transfers:
In the event of a merger, acquisition, or sale of assets.
All third-party providers are contractually obligated to protect your data and only use it for the purposes specified by us.
4. Your Rights Under GDPR
As a resident of the UK or EU, you have the following rights regarding your personal data:
1.Right to Access:Request a copy of the personal data we hold about you.
2.Right to Rectification:Correct inaccurate or incomplete data.
3.Right to Erasure (“Right to Be Forgotten”):Request deletion of your data, subject to legal or contractual obligations.
4.Right to Restrict Processing:Limit how we process your data under specific conditions.
5.Right to Data Portability:Transfer your data to another organization.
6.Right to Object:Object to data processing for direct marketing or based on legitimate interests.
7.Right to Withdraw Consent:Revoke your consent at any time for data processing based on consent.
To exercise these rights,contact us atinfo@diamondkeyinvestments.co.uk.
5. Data Retention
We retain your data only for as long as necessary to fulfill the purposes outlined in this policy or to comply with legal and regulatory obligations. Retention periods vary based on:
•The nature of your relationship with us
•Legal or regulatory requirements
•Business needs
Once no longer required, your data will be securely deleted or anonymized.
6. Cookies and Tracking Technologies
Our website uses cookies to enhance user experience and analyze website usage.
Types of Cookies We Use:
•Essential Cookies:Necessary for website functionality.
•Analytics Cookies:Help us understand user behavior and improve the site (e.g., Google Analytics).
•Marketing Cookies:Track your activity to provide targeted ads (only with consent).
You can manage or disable cookies via your browser settings. Disabling cookies may impact website functionality.
7. Third-Party Links
Our website may include links to external websites. We are not responsible for the privacy practices or content of these websites. We encourage you to review their privacy policies before sharing personal information.
8. Data Security
We implement appropriate technical and organizational measures to safeguard your data against unauthorized access, loss, or misuse. These measures include encryption, secure data storage, and regular security reviews.
While we strive to protect your information, no system is completely secure. Use our services at your own risk.
9. International Data Transfers
If your data is transferred outside the UK or EU (e.g., to third-party service providers in other countries), we ensure it is protected under GDPR-compliant mechanisms, such as:
•Standard Contractual Clauses
•Adequacy Decisions for certain countries
10. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. Updates will be posted on this page, and the “Effective Date” will be revised. We encourage you to review this policy regularly.
11. Contact Us
If you have questions about this Privacy Policy or your data rights, please contact us:
Diamond Key Investments
Website:diamondkeyinvestments.co.uk
Email: info@diamondkeyinvestments.co.uk
This Privacy Policy is designed to comply with theUK Data Protection Act 2018andGeneral Data Protection Regulation (GDPR).